Send your first campaign

Welcome: thank new subscribers and point them to your best page.
New content: your latest article, video or product.
Offer: a time-limited deal with a clear button.

A campaign is one message to one audience. Here is everything you can set, in the order the composer shows it.

Open the composer
Go to Campaigns and create a new campaign, or use Quick Push in the top bar. Choose the website or app to send from.
Write the message
Add a title and text. Paste a page URL to fill in the title, description and image from that page automatically. Add an image, up to two action buttons and the link that opens on click. Turn on UTM tags to see the traffic in your analytics.
Pick the audience
Send to everyone, or to one or more segments, for example subscribers in one country or people who added to cart but did not buy.
Choose when
Send now, schedule a date and time, or deliver at the same local time in each subscriber’s time zone.
Test two versions (optional)
Turn on A/B testing to send two versions to a split you choose and keep the one that gets more clicks.
Read the report
Each campaign shows sent, delivered, clicked and dismissed, plus conversions and revenue when you track purchases.

Good first messages

Tip: Keep the title under about 40 characters and the text under about 120, so it fits on phones.